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Writer's pictureLaurent Notin

The Biggest Risk to Your Business Isn’t Cash Flow—It’s You

Entrepreneurship is more than just a career choice; it's a calling that demands resilience, adaptability, and a unique capacity to lead. Yet, for many entrepreneurs, this journey is fraught with unique challenges. Beyond cash flow issues or poor marketing strategies, the most critical risk to a business often comes from within: the entrepreneur’s mindset.


The biggest risk in your business is you

Why is this the case? As the founder, you are the heart and engine of your company. If the engine stalls, so does your business.


Let me share a story. One of my clients confessed, “I want my blood pressure down. I want to regain my confidence and peace of mind about my company's future.” He had become indecisive and lost confidence, resulting in pending tasks piling up, declining staff performance, and a dwindling customer pipeline. Despite his efforts, he struggled to recover—until I stepped in to help him identify and tackle the real issues holding him back.


This is a common situation for many entrepreneurs. If you feel stuck, overwhelmed, or isolated, there is a good chance that you, too, have become the bottleneck in your business. The consequences can be severe—not just for you, but for your employees and your company’s future. This is why it’s crucial to shift your mindset to handle these challenges.


Step Back and Reflect: It All Starts with You


Everything in your business starts with you. As the founder, you set the culture, hold the vision, and align the team. Your employees look to you for guidance and often mirror your actions and emotions. When you thrive, they thrive. When you struggle, they struggle. And when you stop, they stop.


Entrepreneurs often feel isolated and burdened with decisions that only they seem to understand. In those moments of stress, do you let yourself be overwhelmed, or do you reach out for help?


The first step is acknowledging the situation. Isolating yourself will only increase the risk to your company. Understand why you feel this way. Ask yourself: if you don't trust your team, why did you hire them? Are they truly the problem, or is it your own perspective? Hiring the right leaders is only half the battle; empowering them to make independent decisions is the other. Without this trust, you end up doing everything yourself, stunting your business's growth and risking burnout.


Prepare for the Future: Your Business Shouldn’t Depend Solely on You


If you’re still not convinced that you are the biggest risk to your business, consider this: you are mortal. What happens to your company if something happens to you? Succession planning is crucial. Initially, you may handle everything yourself, but as your company grows, you need to rely more on your team. This will help you build a business that can sustain itself without you.


In conclusion, remember that as the founder, you set the tempo for your company. Your team, technology, and strategies are all important, but they can be overshadowed by your own limitations, especially in small and medium-sized enterprises (SMEs). Don't be the bottleneck that holds your business back.


The path to thriving as an entrepreneur begins with recognizing that you, too, need support and a shift in mindset. Remember: everything starts with you.

 

If you find yourself struggling, there is help available. I invite you to schedule a free Impact Assessment call with me. During the call, we will diagnose potential bottlenecks using my specialized test and develop an action plan to eliminate them.



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